What is the
Smarter Working Initiative?
The Smarter Working Initiative is a push to help improve the way people work.
By giving employees the opportunity to work in a way that fits with their lifestyle, for just one day, we plan to collectively show businesses that smarter working improves productivity, contributes to a better work-life balance and ultimately improves staff satisfaction and retention.
The Flexible Working Law was passed in the UK on 30th June 2014 and yet only 25% of the country's workers have been offered this form of working.
This is despite the fact that most see the 9am-5pm office-based working week as 'outdated' and believe they would be far more productive if given greater freedom around their working patterns.
Our proposal is for all staff to be allowed to work wherever they choose on Monday 23rd July 2018.
After the launch of The Smarter Working Initiative in 2016, it successfully portrayed the benefits of employers allowing their staff to work flexibly, and inspired companies across the UK to get on board with a more modern, smarter, way of working.
Over 120 businesses signed up to the initiative, including Red Driving School, Purplebricks.com and Orlebar Brown.
Our #Flexie social media campaign encouraged workers to tweet their innovative working locations across the UK.
There was a clear change in attitudes towards a smarter way of working as a result of the Smarter Working Initiative. Our survey following the campaign revealed 78% of business owners who did not previously offer flexible working to their employees will do so this year and beyond, as a result of their experience.